The world is changing around us every day; our culture, our technology, our media, our politics, and so many other facets of society are rapidly becoming different than what they used to be only a few years ago. Policies like open and free trade have encouraged these changes in culture and economics. Additionally, developments in fields like automation technology have changed the workforce and international relations.
It is probably a surprise to no one that, with these changes, comes an increased variety of different languages and cultures. A more open world leads to more global interactions! And since seemingly every day, new demographic groups emerge to prominence in American culture, new languages or dialects also become more and more important.
In this article, I will describe a chief result of this changing world: the need for a bilingual workforce that can speak English and Spanish. No doubt, there are hundreds of languages that are spoken in business interactions, in the United States, every single workday. However, Spanish is one of the most commonly spoken languages in modern America. As a result, this language is uniquely situated as an opportunity for American companies to grow their clientele base.
A growing customer base
Some companies have recognized the potential benefits of being able to interact with Spanish customers. Legal conversion experts, like the ones at I.C.E., work with law firms to offer client retention or client conversion services in Spanish — as well as other languages. Since personal injury law is a competitive field, lawyers use every advantage they can find to get as many clients as possible.
According to the 2012 American Community Survey conducted by the U.S. Census Bureau, 38.3 million people speak Spanish at home. This is more than twice the number of people who spoke Spanish at home, according to the same survey, in 1990. And the rate of Spanish-speaking population increases does not seem to be stopping anytime soon.
Since millions of people in America will either use Spanish as a primary or secondary language now and will continue to do so in the coming decades, companies need to either offer their services in Spanish initially or hire out third-parties to work with customers whose preferred business language is not English.
Which brings me to an important point: English is not the official language of the United States. Do not worry, there is not a secret official language being kept from you. It turns out, the United States has no official language at all! Thus, people preferring to conduct business in other languages — perhaps languages they feel more comfortable in — is no surprise. As a company seeking to maximize profits and earn more clients, advertising or working in Spanish is a responsibility you might consider taking on.Learn More